Using reading time to process emails
Posted: Thu Jan 23, 2025 8:17 am
Don’t just list new product features that your subscribers may not understand. Explain exactly how they will make your potential customers’ lives easier. See how Casper does it: Casper Nova Hybrid Mattress Announcement The brand pointed out thevelvety soft layer" feature of its latest product in the email copy, then quickly explained what it means for users: In noExtra comfort" at bedtime without sacrificing support and cooling. If that doesn’t convince your target audience to click and buy the Nova CTA, Casper lists other product features to nudge them again.
If you scroll down, you’ll see the following: Like student data Casper, you can also include social proof in these types of email marketing content. Just make sure they have the correct location. For example, in the email example above, testimonials are strategically placed at the bottom of the email. Casper's reasoning is simple: If potential customers don't take the brand's word for it, but buy after seeing the features and benefits of a new product, then maybe they'll listen to brand loyal customers.
Early bird discounts are also available. These can be the final push a subscriber needs to take the action you want. In these dedicated emails, you can also leave a link to your new blog post for additional product details they can view. Conclusion Now that you know the types of lead nurturing emails to consider and some best practices, go ahead and apply these marketing strategies to your future campaigns.
If you scroll down, you’ll see the following: Like student data Casper, you can also include social proof in these types of email marketing content. Just make sure they have the correct location. For example, in the email example above, testimonials are strategically placed at the bottom of the email. Casper's reasoning is simple: If potential customers don't take the brand's word for it, but buy after seeing the features and benefits of a new product, then maybe they'll listen to brand loyal customers.
Early bird discounts are also available. These can be the final push a subscriber needs to take the action you want. In these dedicated emails, you can also leave a link to your new blog post for additional product details they can view. Conclusion Now that you know the types of lead nurturing emails to consider and some best practices, go ahead and apply these marketing strategies to your future campaigns.