Healthcare Email Marketing Birthday Promotions You can include a small gift such as health tips, a small discount on a service, or even a consultation. See this example from Withings. Source Of course, make sure you are providing the product your patients need. Audience segments can help you achieve this goal. (More on this in the next section.) Email Marketing Strategies for Healthcare Professionals Next, keep in mind some of the following effective healthcare email marketing best practices and strategies: Prioritize Personalized Personalized Emails Much better than regular email.
Check out: Email Marketing Performance truemoney data Metrics Sending personalized emails allows you to better connect with your customers and eliminates the typicalsalesyapproach to communicating with prospects. The first rule of personalization is to address email recipients directly by their first name. But personalization doesn’t stop there. Use data from patient records to customize email content based on their specific needs or health interests. For example, you can educate diabetics on how to control their blood sugar levels, or remind new mothers of important things they must do.
Thankfully, you can determine your customers' needs based on the information they provide when you sign up or subscribe to your email newsletter. Segment your email list By segmenting your email list, you can send more targeted and relevant messages to your email subscribers. According to recent email marketing benchmarks, sending more relevant emails can help you achieve higher engagement and conversion rates. Segment your email list into segments based on specific attributes that your patients share.