Step-by-step instructions for auditing contextual advertising
Posted: Thu Jan 23, 2025 8:43 am
1. Gathering information and defining goals
Communication with the client. Identify the goals of the advertising campaign, problems and needs. Collect data to create a brief.
Target audience assessment. Analyze the characteristics of the target audience, niche features, and level of competition.
2. Analysis of advertising accounts
Account access. Get access to advertising accounts, Google singapore consumer email list Analytics, and Google Tag Manager.
Check your settings. Evaluate your ad account settings and structure, including campaign types, daily budget, negative keyword lists, geotargeting, and languages.
3. Evaluating campaign effectiveness
Keyword analysis: Check the quality and relevance of the keywords you are using.
Ad evaluation: Analyze ad copy for appeal and relevance to your target audience.
Traffic quality. Evaluate traffic sources and quality, check bounce and conversion rates.
4. Conducting competitive analysis (if necessary)
Competitor analysis. Identify key competitors in the niche, research their semantics, ads, landing pages, and ad quality metrics.
5. Formulation of recommendations
Communication with the client. Identify the goals of the advertising campaign, problems and needs. Collect data to create a brief.
Target audience assessment. Analyze the characteristics of the target audience, niche features, and level of competition.
2. Analysis of advertising accounts
Account access. Get access to advertising accounts, Google singapore consumer email list Analytics, and Google Tag Manager.
Check your settings. Evaluate your ad account settings and structure, including campaign types, daily budget, negative keyword lists, geotargeting, and languages.
3. Evaluating campaign effectiveness
Keyword analysis: Check the quality and relevance of the keywords you are using.
Ad evaluation: Analyze ad copy for appeal and relevance to your target audience.
Traffic quality. Evaluate traffic sources and quality, check bounce and conversion rates.
4. Conducting competitive analysis (if necessary)
Competitor analysis. Identify key competitors in the niche, research their semantics, ads, landing pages, and ad quality metrics.
5. Formulation of recommendations