Ultimately, strategic storytelling is the art of telling stories, merging and organizing many streams of desire into a flow of events that points to a single object of desire.
Change is key
Change is the basis of all stories. Robert McKee, Hollywood screenwriter and author of the fascinating book Story , says:
“ What attracts human attention is change… if the temperature around you changes, if the phone rings, that draws your attention. The way a story begins is an initial event that creates a moment of change .”
In a story, if the value charge at stake in a situation does not change, what happens is a trivial activity of no importance.
When a value changes from positive to negative or nigeria consumer mobile number list negative to positive (for example, from love to hate or hate to love, from winning to losing or losing to winning), the event becomes significant and emotions flow.
Specifically, when the mind's senses shift from negative to positive, it releases pleasurable chemicals. If the mind registers a movement from positive to negative, it unleashes a painful flow.
Emotion is the side effect of change. Throughout the day, the body absorbs millions of fragments of raw sensory input.
Somewhere below the level of conscious awareness, the mind sorts through this mass and imposes decision rules that separate the relevant from the irrelevant. It ignores 99% of all data and focuses on the 1% that catches its attention.
Change.
Since a well-told story wraps its narrative around emotionally charged values, its meaning remains etched in our memory.