WeChat Channels: The Popular Video Sharing App Everyone Is Talking About

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WeChat Channels is a new feature of WeChat that uses videos and images. Launched in 2020, WeChat Channels quickly gained 200 million daily users within 6 months. If you’re looking for ways to reach a wide audience through WeChat, creating a Channel should be one of your top priorities.

What are WeChat channels?
Located within the main WeChat app, WeChat Channels is a short video lithuania phone number list sub-platform that can be accessed through the Discover tab, just below WeChat Moments. WeChat Channels connects WeChat users, influencers, and brands by creating, publishing, and sharing short video content. It’s very similar to Douyin and TikTok.


How do WeChat channels work?
Like other feed-based apps, WeChat’s video feed also works based on an algorithm. This algorithm determines what content appears in your feed among the accounts you follow. That said, it also promotes content from all of your WeChat accounts based on certain behaviors you display while using the app.

In other words, users can discover and follow people and WeChat friends who are not in their contact list, as well as brands. Or, they can discover official accounts that they don't already follow by simply exploring the app.

Live streaming from influencers, celebrities and KOLs are also taking place on WeChat’s video platform. They help brands to attract a wide range of consumers. WeChat channels have only recently started allowing in-feed ads, with popular brands such as Armani and BWM participating in the beta test.