Direct messages (DM) for customer service
Posted: Sat Jan 25, 2025 10:30 am
Customer service has been and always will be essential to every business. Problems with products or services can drive away existing customers and potential buyers. Ultimately, a business is responsible for providing quality support.
81% of customers believe a positive support experience encourages repeat purchases. Response time is essential, with 60% of customers agreeing that 10 minutes or less is the benchmark for an immediate response time.
Most customers want to be served individually. That's why this 1-to-1 relationship is important. On channels like Instagram, more and more people are communicating via direct messages. It's almost like a chat. This reflects a broader trend in the world of e-commerce.
According to HubSpot, 19% of consumers contacted customer effective paraguay mobile numbers list service via direct message in the past 3 months, up 45% from 2022.
You’ll need a more diverse customer service strategy, one that spans multiple platforms. Ignoring or delaying responses on channels like Instagram or X could lead to lost sales or decreased customer satisfaction.
If you have a high volume of messages, consider investing in an e-commerce platform that can integrate or manage multi-channel interactions.
4. Social commerce
Would you ever buy a product on Instagram or TikTok? According to HubSpot data, nearly half (47%) of social media users would do so. What's more, 42% trust social media platforms with their credit card information.
Social media is no longer just a promotional tool: it is a marketplace where you can sell products directly to consumers. For example, through Instagram Shops you can open a store, add products and post ads to increase awareness. All directly from the Instagram app.
Social media is ushering in a new era for digital commerce. Those who leverage social media as a direct sales channel can tap into a huge and growing customer base.
Social media is an effective retail sales channel to make the most of mobile shopping. One study shows that mobile devices share 80% of social media traffic. Additionally, 79% of smartphone users have made a purchase using their mobile devices.
Social commerce sales, already a multi-billion dollar industry, are expected to triple by 2025, reaching $1.2 trillion. On top of that, global social media users grew past the four billion mark in 2021 and are projected to reach nearly six billion by 2027.
E-commerce businesses should take advantage of this trend, especially when 75% of users use social media platforms to research products. Facebook is currently the most popular platform, with around 2.9 million users worldwide.
With integrated e-commerce platforms like TikTok Shop, Instagram Shopping, Facebook Shops, and Pinterest Shopping Ads, you can easily run campaigns to reach your potential customers.
Selling from social media channels is cost-effective and can be a great solution for new e-commerce stores. To boost sales, business owners can integrate influencer marketing and live shopping.
Influencer marketing helps generate organic traffic and attract new customers at lower costs. For every dollar spent, it generates a return of $5.78.
60% of marketers found that influencer-generated content generates more engagement and performs better than brand posts. Additionally, 80% of consumers have purchased products based on influencer recommendations.
5. Sustainable purchases
81% of customers believe a positive support experience encourages repeat purchases. Response time is essential, with 60% of customers agreeing that 10 minutes or less is the benchmark for an immediate response time.
Most customers want to be served individually. That's why this 1-to-1 relationship is important. On channels like Instagram, more and more people are communicating via direct messages. It's almost like a chat. This reflects a broader trend in the world of e-commerce.
According to HubSpot, 19% of consumers contacted customer effective paraguay mobile numbers list service via direct message in the past 3 months, up 45% from 2022.
You’ll need a more diverse customer service strategy, one that spans multiple platforms. Ignoring or delaying responses on channels like Instagram or X could lead to lost sales or decreased customer satisfaction.
If you have a high volume of messages, consider investing in an e-commerce platform that can integrate or manage multi-channel interactions.
4. Social commerce
Would you ever buy a product on Instagram or TikTok? According to HubSpot data, nearly half (47%) of social media users would do so. What's more, 42% trust social media platforms with their credit card information.
Social media is no longer just a promotional tool: it is a marketplace where you can sell products directly to consumers. For example, through Instagram Shops you can open a store, add products and post ads to increase awareness. All directly from the Instagram app.
Social media is ushering in a new era for digital commerce. Those who leverage social media as a direct sales channel can tap into a huge and growing customer base.
Social media is an effective retail sales channel to make the most of mobile shopping. One study shows that mobile devices share 80% of social media traffic. Additionally, 79% of smartphone users have made a purchase using their mobile devices.
Social commerce sales, already a multi-billion dollar industry, are expected to triple by 2025, reaching $1.2 trillion. On top of that, global social media users grew past the four billion mark in 2021 and are projected to reach nearly six billion by 2027.
E-commerce businesses should take advantage of this trend, especially when 75% of users use social media platforms to research products. Facebook is currently the most popular platform, with around 2.9 million users worldwide.
With integrated e-commerce platforms like TikTok Shop, Instagram Shopping, Facebook Shops, and Pinterest Shopping Ads, you can easily run campaigns to reach your potential customers.
Selling from social media channels is cost-effective and can be a great solution for new e-commerce stores. To boost sales, business owners can integrate influencer marketing and live shopping.
Influencer marketing helps generate organic traffic and attract new customers at lower costs. For every dollar spent, it generates a return of $5.78.
60% of marketers found that influencer-generated content generates more engagement and performs better than brand posts. Additionally, 80% of consumers have purchased products based on influencer recommendations.
5. Sustainable purchases