Platform Including in Terms of Communication
Posted: Sun Dec 22, 2024 6:59 am
Native advertising in apps This method of promotion is considered natural, as it attracts attention in the context of the content of the application, and therefore does not seem intrusive. Advantages and disadvantages of different formats Advertisement type Advantages Flaws TGO Wide reach; Lots of targeting options; Keyword targeting; Easy to create Search and YAN campaigns are different; Text preparation is difficult Graphic Visibility; Recognizability Small amount of information; Low coverage, little traffic Video Ads High engagement and click-through rate; Targeting; Low cost per impression May cause irritant effect; High cost Mobile Adaptation to smartphone screens; High level of feedback Effective Audience Targeting Strategies A good assistant for working with the audience is Yandex Audiences.
This is a service that allows you to use ready-made or your australia whatsapp number own data about the target audience to set up targeting of advertising campaigns. Based on the data uploaded to Yandex Audiences, we can set up segments and use them for targeting, these can be: CRM data - customer contact information Yandex data - reports from metrics, applications or geolocation data.
Mobile Application Data With the help of the described tools, you will be able to learn more about current and potential clients. All this allows you to build the right communication and set up projects in such a way that they respond to your target audience. How to optimize advertising campaigns in YAN First of all, it is important to determine the current indicators of your project, find out the sources of traffic and their quantity, etc.
In order to understand where to move and lay out the optimization vector, you need to assess your position at the moment. Next, we look for positive scenarios, that is, elements that give good results, for example: - Statistically significant advertising campaigns - Keyword research - Responsive audience - Site sections with the highest conversion rates We do the same with negative scenarios, since optimization is a complex of works on all indicators.
When optimizing, it is important to make changes on a sufficient amount of data, preferably gradually with a fixed date. There are several elements in a successful marketing strategy, the maintenance of which will minimize your losses: 1. Everything that concerns traffic - this is the audience, creative, campaign settings, placements, that is, what brings the user to the site.
This is a service that allows you to use ready-made or your australia whatsapp number own data about the target audience to set up targeting of advertising campaigns. Based on the data uploaded to Yandex Audiences, we can set up segments and use them for targeting, these can be: CRM data - customer contact information Yandex data - reports from metrics, applications or geolocation data.
Mobile Application Data With the help of the described tools, you will be able to learn more about current and potential clients. All this allows you to build the right communication and set up projects in such a way that they respond to your target audience. How to optimize advertising campaigns in YAN First of all, it is important to determine the current indicators of your project, find out the sources of traffic and their quantity, etc.
In order to understand where to move and lay out the optimization vector, you need to assess your position at the moment. Next, we look for positive scenarios, that is, elements that give good results, for example: - Statistically significant advertising campaigns - Keyword research - Responsive audience - Site sections with the highest conversion rates We do the same with negative scenarios, since optimization is a complex of works on all indicators.
When optimizing, it is important to make changes on a sufficient amount of data, preferably gradually with a fixed date. There are several elements in a successful marketing strategy, the maintenance of which will minimize your losses: 1. Everything that concerns traffic - this is the audience, creative, campaign settings, placements, that is, what brings the user to the site.